Hanukkah, Chanukah: Pass The Beer®
A Dark Ale Brewed With 8 Malts, 8 Hops, 8% ABV

 No matter how you spell the festival of lights, Shmaltz Brewing is proud to debut its first-ever limited-edition release specifically celebrating all the miracles of the 8 crazy nights: Hanukkah, Chanukah: Pass The Beer®. 8 is a miraculous number in Jewish life. Its cultural/religious significance runs the gambit with several holidays spanning 8 days (Chanukah, Passover, Sukkot), a bris (circumcision) taking place on the newborn’s 8th day, and Seinfeld running for 8 years (for more deep shtick, see the 4-pack label listed below). The official Chosen Beer of this holiday season, Hanukkah, Chanukah: Pass The Beer® is a Dark Ale brewed with 8 malts, 8 hops, and heats up at 8% ABV. As latkes are frying and the battle royale of dreidels are spinning, Shmaltz offers some much needed light to the impending winter darkness with its latest fermented creation straight from the tanks at their new Upstate New York brewery.

“Isn’t it fitting, that on our 18th anniversary, Shmaltz Brewing would finally come out with our very first Chanukah beer?” says Jeremy Cowan, founder of Shmaltz Brewing Company. “Back in 1996, Chanukah inspired the first batch of He’brew’s Genesis Ale, hand bottled and personally delivered by friends and family to just a few stores from the back of my grandmother’s Volvo. 18 crazy years, 37 states and 5,000 retailers later, we have our very own brewery and the freedom to brew any style of beer when we want, how we want. So this time around we are thrilled to introduce our interpretation of a winter warmer, a true He’brew Celebration Beer and a new holiday tradition to pair with delicious foods and gelt for my favorite drinking season of the year.”

Hanukkah, Chanukah: Pass The Beer® will be nationally available in 12 oz bottles in 4-packs starting on November 1, 2014, as well as in this year’s He’brew Gift Pack® hitting stores before Thanksgiving.

For more information, please visit:

Lucid Absinthe Unveils Gatekeeper Mixology Kit

Lucid kit

The makers of Lucid Absinthe are seeking to eradicate Absinthe stereotypes and their recently unveiled mixologist kit will help them accomplish that one gatekeeper at a time.

“For nearly as long as there have been cocktails, Absinthe has been an ingredient in classic recipes,” said M. Jason Dyke, Senior Director of Marketing, Hood River Distillers, Inc., importers of Lucid Absinthe. “Yet, because it is an unregulated category, there is a lot of misinformation and misunderstanding about what defines an authentic Absinthe and how it should be consumed. This kit takes steps to address that.”

The kit is designed to appeal to mixologists at urban accounts, who have embraced the tradition and art of cocktail making, yet who may not know how to serve Absinthe beyond the traditional preparation.  Each kit includes:

  • stainless steel cocktail shaker
  • hybrid absinthe spoon/stirrer
  • guide with recipes for classic and contemporary Lucid cocktails
  • fleur de lis bottle stopper
  • ribbed cocktail glass

“All of the items were designed with a vintage theme that evokes Lucid’s authentic French heritage,” added Dyke. “It is a quality piece that represents a premium brand like Lucid.”

Perhaps the most notable element of the kit is the solid walnut tray that holds all of the elements. Once it is initially unpacked, the premium tray can be repurposed within the bar environment.

The kit initially will be available to mixologists in Los Angeles, with a broader rollout expected next year.

 About Lucid

Lucid Absinthe Supérieure (SRP $59.99/750ml) was the first genuine absinthe — made with real Grande Wormwood — to be legally available in the United States after a 95-year ban. Lucid is distilled in strict accordance with traditional French methods, in the historic Combier distillery (Loire Valley, France), founded in 1834 and designed by Gustave Eiffel. Distilled by T.A. Breaux, the father of modern absinthe, and made only with whole European herbs, Lucid does not contain any artificial additives, oils, or dyes, and is ideal for both traditional and modern absinthe drinking methods. Visit Lucid at


About Hood River Distillers

Founded in 1934 and headquartered in Hood River, Ore., Hood River Distillers is the Northwest’s largest and oldest importer, producer, bottler, and marketer of distilled spirits. Pendleton® Whisky, Pendleton® 1910 Rye Whisky, Sinfire® Cinnamon Whisky, Lucid® Absinthe Supérieure, Broker’s® London Dry Gin, Yazi® Ginger Vodka, ULLR® Nordic Libation, HRD® Vodka, Monarch® distilled spirits and the Clear Creek Distillery portfolio are just a few of the company’s brands distributed across the country. Hood River Distillers is a member of the Foundation for Advancing Alcohol Responsibility and promotes responsible drinking habits. For more information, visit

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Empire City Casino Pours It On – – New York Craft Beers Take Center Stage

“Get Ya Beer Here…”

Growlers, “Tap Attacks”, Table-Side Taps, and More – Casino Receives “Best Beer Selection” Award

New York, September 16 — With over 8 million visitors each year, Empire City Casino is the place to go to get your game on. And with a recent $50 million expansion that added two beer-centric new restaurants, a bowling ultra-lounge and expanded gaming floor, Empire City has upped the ante and also become a destination for beer-lovers across the tri-state area.

Featuring more than sixty beers on tap from over thirty craft breweries across New York State, it comes as no surprise that Empire City’s Pinch American Grill ( has just been announced the Best Beer Selection Award winner in this year’s Best of Yonkers contest held by the Yonkers Chamber of Commerce. Beer connoisseurs will appreciate the Fall selection of specialty brews, some of which will be exclusive to Pinch, such as Southern Tier’s PumpKingWarlock, and Crème Brulee brews, as well as Kuka Smoked Pumpkin Porter and Brooklyn Oktoberfest. Impatient brew lovers will delight in Pinch’s tableside taps that allow thirsty patrons to ‘pour your own’.

Pinch is the place to be with complimentary “Tap Attacks” where brew masters take over Pinch taps from 6 pm – 8 pm talking all things beer, offering gratis beer samples, fun prizes, and specialty food pairings made with the featured brews. Mark your calendars for upcoming “Tap Attacks” with Jonas Bronck’s Beer Company ( of Bronx, NY on September 20th; and Brooklyn Brewery ( on October 4th.

Speaking of getting your game on, the all-new Dan Rooney’s Sports Pub ( at Empire City features nearly 50 TVs and has quickly become a favorite destination for beer and sports fans. This official Pittsburgh Steelers bar (it is a replica of the original Dan Rooney’s in Pittsburgh, PA after all) offers a great selection of tap beer from local and regional breweries, as well as Irish favorites and domestic staples. The bar features a rotation of house-made brews by local Yonkers Brewing Co. (, such as Rooney’s Honey Blonde Ale and Rooney’s IPA.

These craft beers like to travel too! There’s no need to forgo your favorite brew from either of these two locations and relegate yourself to cans and bottles when at home. Both pinch American Grill and Dan Rooney’s Sports Pub offer growlers which allow you to take your craft beer to go.

Valet parking is recommended if you’re visiting either of these restaurants and is complimentary with a $50 minimum spend. You’ll find Dan Rooney’s just inside the valet entrance, and pinch is located on the second floor mezzanine level.

Even Empire City’s Annual Fall Harvest Festival, which takes place trackside on Saturday, October 11th from 4 pm – 8 pm, is getting a craft beer makeover. The festival will have a Beer Garden with 5-tents overflowing with dozens of craft beers selected by the Pinch beer master. A neighboring Wing Tent will offer a variety of wing sauces, and a ‘wing-off’ contest will allow attendees to vote for their favorite wing flavor, which will then be featured on the trackside Empire Terrace Restaurant menu.

If your buds love beer (whether that’s taste buds or friend ‘buds’), make your way to Empire City Casino. You’ll be hard-pressed to find a more expansive selection of New York-brewed craft beer anywhere else.

About Empire City Casino at Yonkers Raceway:
Empire City Casino, one of the largest entertainment and gaming destinations in the northeast, features 5,300 of the hottest slots, electronic  craps, roulette, baccarat and sic bo; year-round harness racing & International simulcasting; live entertainment including the best party, tribute and Latin bands, comedy, karaoke & more. A plethora of dining options will satisfy even the most discerning palate with Italian cuisine at Nonno’s Trattoria; trackside dining with live betting at Empire Terrace Restaurant; and convenient delicious options at the International Food Court or Grab ‘n Go. A new $50 million expansion added Dan Rooney’s, a high-energy sports bar, Pinch American Grill, in collaboration with Ducasse Studio, featuring dozens of New York craft beers on tap, and Alley 810, a craft cocktail lounge rounds out the entertainment options with retro bowling lanes. Empire City Casino at Yonkers Raceway is located at 810 Yonkers Avenue (off I-87 at Central Avenue) Yonkers, NY, Westchester County, open seven days a week from 9:00 am to 4:00 am. Visit or call 914.968.4200 for information.

DR Bartender Serving Beer 2 (2)

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Calling all bartenders!  Think you make a mean Bloody Mary?  Just a reminder that there’s only 17 days left to enter your best Bloody Mary recipe in order to win a trip to New York City!  Click the link below for more details regarding the contest.


Celebrate National Root Beer Float Day

Happy National Root Beer Float Day!  What better way to celebrate than with an adult twist on an old classic?

RumChata Root Beer Float Drink Photo

RumChata® Root Beer Float
1 part RumChata
3 parts A&W® or Dad’s® Root Beer

Combine over ice in a tall glass. Note: to avoid separation please pour root beer over ice first, then add RumChata to cooled root beer. A&W® or Dad’s® root beer are recommended as they seem to separate less than other brands. (Of course you can add a scoop of vanilla ice cream too!)

Only One Month Left to Enter Your Best Bloody Mary!

Calling all bartenders!  Think you make a mean Bloody Mary?  Just a reminder that there’s only one month left to enter your best Bloody Mary recipe in order to win a trip to New York City!  Click the link below for more details regarding the contest.

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The New York City Wine & Food Festival is on the search for the country’s perfect Bloody Mary recipes, and the bartenders that create them. Submit your Bloody Mary recipe for a chance to fly to New York and compete at the CHOPPED! Best Bloody Mary Brunch, perfected by ABSOLUT.

Click the image below for contest details:

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Celebrate the 4th with 360 Patriot Vodka

Celebrate the 4th with 360 Patriot Vodka

The Fourth Martini
1 1/2 oz. The 360 Patriot Vodka
1/2 oz. triple sec
1/2 oz. blue curacao
1/2 oz. sweet & sour mix
1 dash grenadine

Mix all ingredients except grenadine in shaker to chill, pour into a martini glass. Add dash grenadine and watch it sink to bottom.


New Bottle Protects: The Sweet Heat of Agave Loco Pepper Cured Tequila


CHICAGO – June 19, 2014 – The critically acclaimed Agave Loco® Pepper Cured Tequila is now being poured from its newly designed bottle. The new packaging further reinforces the brand’s stature as super premium tequila while the darkened glass protects the delicate pepper flavors inside.

Agave Loco is the first ever “Pepper Cured” tequila. The flavor and character of 100% agave reposado tequila from Tequila, Jalisco, Mexico is infused with the oils of six different varieties of pepper to provide a rare sweet and spicy taste experience.

Agave Loco allows consumers to taste the true, sweet flavor of jalapeno, serrano and habanero peppers without overwhelming them with heat. The first taste is like biting into a fresh jalapeno pepper with a burst of sweet heat and then a great pepper finish. Agave Loco’s natural pepper flavor adds a depth and character to a standard or fruit flavored Margarita that must be sampled to be believed. When added to any Bloody Mary mix, the sweet heat of pepper comes through very subtly and enhances the flavors of the cocktail, creating the most flavorful Bloody Mary ever.

Agave Maria

  • 1 part Agave Loco Pepper Cured Tequila
  • 4 parts Bloody Mary mix
  • Combine, pour over ice and enjoyJalapeno Margarita
  • 3 parts Margarita or Daiquiri mix
  • 1 part Agave Loco Pepper Cured Tequila
  • 1/2 cup ice
  • Mix tequila and margarita mix, blend with iceChile Mango Margarita
  • 3 parts Mango puree
  • 1 part Agave Loco Pepper Cured Tequila
  • 1/2 cup ice
  • Mix tequila and mango puree, blend with ice, Garnish with grilled Mango slice.

Cocktails for National Martini Day!

The martini is one of the best known cocktails in history and on June 19th we celebrate it with Martini Day!  Though we do not know the true origins of this iconic drink, one thing is for sure…they are delicious!  Whether you like them up, on the rocks, shaken, stirred or dirty, we have a martini for you.


Raspberry Blush



2 oz. Sobieski Raspberry Vodka

¾ oz. lime juice

¾ oz. simple syrup

½ oz. pomegranate juice

Raspberry and mint sprig for garnish

Combine all the ingredients in a cocktail shaker with ice, except the pomegranate juice.  Shake and strain into chilled martini glass. Top with pomegranate juice and garnish with raspberry and mint sprig.

Created by Kim Haasarud, Liquid Architecture for Sobieski Vodka



camus cosmo


1 ½ oz. CAMUS VS Elegance Cognac

¾ oz. orange liqueur

¾ oz. cranberry juice

¼ oz. lime juice

Lime twist for garnish

Combine all ingredients with ice and shake.  Strain into a martini glass.  Garnish with a lime twist.

The Green Hour

Green Hour


1 oz. Lucid Absinthe

1 oz. melon liqueur

1 ½ oz. lemonade

½ oz. sweet ‘n sour mix

Top with lemon-lime soda and seltzer water Lime wheel for garnish

Squeeze lime and drop into shaker. Shake and strain into martini glass. Top with a splash of lemon-lime soda and seltzer water. Garnish with lime wheel and serve.




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