FOR MORE RESULTS, GO TO WWW.BARTENDER.COM
- Over 1190 people took this survey. Here are the results:
Approximately, how many Years have you been a Professional Bartender?
26.37% – 15 years or more.
23.09% – 5 to 9 years.
19.95% – 2 to 5 years.
Are your Customers drinking… (choose best answer)
53.01% – About the same.
27.60% – More expensive drinks compared to a year ago.
19.40% – Less expensive drinks compared to a year ago.
Bartender: What do you want to be called, or what should you be called?
63.44% – Bartender
12.41% – Mixologist
6.41% – Mistress of Mixology
Do you belong to the USBG (United States Bartender Guild)?
88.67% – NO, I am a Professional Bartender but NOT a member.
8.56% – Does not apply, I am NOT a professional bartender.
2.76% – YES, I am a USBG member.
Do you work in the Bar or On-Premise Industry?
67.53% – I AM a Professional Bartender
13.23% – Bar manager
6.28% – Bar Owner
How did you Find out about the website?
65.08% – BARTENDER Magazine (subscriber of printed media)
19.92% – Search Engine (Google, Yahoo, MSN, etc.)
7.23% – Word Of Mouth or Email Referral (friend or family)
Other than Bartender.com, what is your Primary Source for cocktail and brand information?
26.85% – Other bars/bartenders.
17.73% – Supplier/Distributor seminars/sell sheets/educational material.
17.30% – Customers
What are you Selling the most?
17.07% – Vodka
15.96% – Domestic Beer
8.91% – Light Beer
What are your favorite Promotional Items you need for your bar?
19.21% – Branded apparel (clothing).
15.67% – Glassware.
14.04% – Signange to dress up the bar/room.
What area do you currently reside in?
35.47% – USA – East Coast
25.38% – USA – Midwest Area
19.51% – USA – Southern States
What is Your Age Group?
33.97% – 30-30 years old.
24.69% – 40-49 years old.
22.51% – 24-29 years old.
What is Your Gender?
52.46% – Female
47.54% – Male
What is the Age Group that your establishment attracts more of?
48.91% – 31-41 years old.
26.37% – 21-30 years old.
20.08% – 42-40 years old.
What is the Most Requested Product with Coke that you serve?
31.15% – Captain Morgan
30.74% – Jack Daniels
16.53% – Rum
What is the biggest Influence on your Brand Recommendation for your Cocktails?
39.13% – Your personal experience with the brand as a consumer.
35,74% – What the Customer calls for.
10.50% – Education that you’ve received from a supplier or distributor.
What is your Main Reason for visiting Bartender.com now?
27.83% – Latest Bartending News
24.42% – Drink Recipe Information
17.19% – Industry Information
What is your favorite American and Canadian Whisk(e)y? Part-1 Bourbons.
31.51% – Jack Daniel’s Single Barrel
19.37% – Maker’s Mark Kentucky Homemade Bourbon
6.82% – Jim Bean: 4 years old and 80 proof
What is your favorite American and Canadian Whisk(e)y? Part-2 More Choices.
36.29% – Crown Royal (Canadian Whiskey): 80 proof.
24.15% – Jack Daniel’s Tennessee Sour Mash Whiskey: Black Label: 86 proof. Green Label: 80 proof, available only in the U.S. Gentleman Jack: 80 proof.
9.41% – Seagram 7 Crown (part of that famous drink 14 – Seven and Seven)
What is your favorite Apéritif ?
53.83% – Jagermeister (German): Composed of 56 botanicals, including citrus peel, aniseed, licorice, poppy seeds, saffron, ginger, juniper berries, and ginseng.
17.49% – Campari (Italian): A unique combination of fruits, spices, herbs, and roots.
6.28% – Dubonnet (American): Produced in California and available in blond and red. Serve chilled.
What is your favorite Armagnac?
35.16% – None of the above
25.44% – Armagnac Lapostolle X.O. is matured for over 30 years.
20.66% – Janneau produces: V.S.O.P., Selection (aged 8 to 10 years), and Reserve de la Maison. A 1966 vintage is also sold.
What is your favorite Cachaça?
22.85% – Other brand
20.08% – Cabana Cachaca.
17.73% – Boca Loca Premium.
What is your favorite Cognac?
35.52% – Hennessy produces: V.S., Privilège, X.O., Private Reserve 1873, and Paradis Extra and Richard Hennessy.
26.09% – Courvoisier produces: VS, VSOP Fine Champagne, VSOP Exclusif, Napoleon Fine Champagne, XO Imperial, Initiale Extra, Succession 3S and L’Espirt de Courvoiser.
22.68% – Remy Martin produces: Grand Cru, VSOP, 1783 Accord Royal, XO Excellence, Extra, Louis XIII de Remy Martin.
What is your favorite Cordial or Liqueur?
12.01% – Grand Marnier is made from wild oranges and cognac.
10.78% – Baileys Irish Cream is made from fresh dairy cream, Irish whiskey, and natural flavorings. The Irish whiskey acts as a preservative for the cream, which is why Baileys doesn’t need to be refrigerated. It also comes in a Caramel and Mint chocolate.
8.19% – Amaretto is an almond-flavored cordial.
Which Cordial line do you think is the best?
58.97% – DeKuyper
13.68% – Marie Brizard
12.82% – Hiram Walker
What is your favorite Flavored vodka?
15.33% – Vanilla
8.70% – Cherry
6.91% – Pomegranate
What is your favorite Gin?
37.65% – Bombay Sapphire: Conceived by Michel Roux, when President of Carillon Importers, Sapphire has more natural botanical ingredients than any other gin.
28.51% – Tanqueray: Its unique green bottle is said to be inspired by an English fire hydrant.
9.41% – Tanqueray 10: A super premium gin from Tanqueray with a blend of fresh botanicals, including grapefruit and camomile. It’s distilled four times.
What is your favorite Irish Whiskey?
62.48% – Jameson Irish Whiskey is the world’s largest selling Irish whiskey. It’s aged for 12 years and made from pure Irish water and a combination of malted and unmalted Irish barley. Jameson Gold is a blend of rare Irish whiskeys, which range in age from 8 to 20 years.
20.19% – Bushmills produces Bushmills Premium, Black Bush Special, Bushmills Single Malt (10 years old), Bushmills Rare Single Irish Malt (16 years old), and a 21-year-old Single Malt Irish Whiskey.
6.96% – Tullamore Dew is famous for the slogan,
What is your favorite Rum?
27.69% – Captain Morgan’s Original Spiced Rum (Puerto Rico). They also make a Silver Spiced, and a Private stock.
25.38% – Bacardi (Puerto Rico). The largest-selling liquor in the world.
6.55% – Captain Morgan’s Parrot Bay offers coconut, mango, pineapple and passion fruit flavored rums.
What is your favorite Scotch Whisky?
13.64% – Dewar’s and Dewar’s 12 year old.
13.51% – Chivas Regal.
10.50% – Johnny Walker Blue.
What is your favorite Tequila and Mezcal?
45.70% – Patron: Available in Añejo, silver and Gran Platium versions, all containing 100-percent blue agave.
19.37% – Jose Cuervo: The world’s oldest and largest tequila maker and the oldest spirit company in North America. Available in these versions : Especial, Clasico, Tradicional, Black and Reserva De La Famila, and also three flavors: Oranjo (orange), Citrico (citrus) and Tropina (pineapple).
10.50% – Don Julio Tequila.
What is your favorite Vodka?
15.01% – Grey Goose (original vodka): From France, made from fine grain and mineral water that’s naturally filtered with champagne limestone.
12.41% – Ketel One: From Holland, Ketel One is handmade in small batches according to the techniques and secret family recipe developed by the Nolet family over 300 years ago.
10.91% – Absolut (original): From Sweden.
What would like to see on Bartender.com in the future?
30.74% – More Cocktail Recipes.
29.78% – History of bartenders, cocktails and more.
14.21% – More Contests.
Which of the following magazines do you read?
55.46% – BARTENDER Magazine
21.01% – Nightclub & Bar Magazine
9.92% – Cheers On Premise
Who do you like in the 2008 Presidential race?
52.93% – Sen. Barack Hussein Obama .
47.07% – Sen. John McCain .