Cognac Training Toolkit Now Available Online
The Bureau National Interprofessionnel du Cognac (BNIC) has launched a new trilingual training website:
http://www.conference.cognac.fr. The site, featured in English, French and German, is aimed at wine and spirits professionals, trainers, educators, journalists and anyone wanting to know more about Cognac, anywhere in the world.
Introductory Level One (VS), for beginners
Intermediate Level Two (VSOP), aimed at those who need a deeper knowledge of Cognac for work or pleasure
Advanced Level Three (XO), aimed at professionals, journalists and students in advanced courses.
The site comes complete with internet links, giving access the latest figures on Cognac. There is also an extensive (copyright-free) picture and video library.
As the BNIC’s Director of Marketing and Communication, Jérôme Durand, explains, “One of the most important roles of the BNIC is to inform. Training professionals and educating the consumer is essential today. We are delighted to have a real multi-lingual, multi-level toolkit now available on-line, which can enable people all over the world (95% of Cognac is exported) to understand the cultural background, complexity and richness of Cognac.”