THE GLENLIVET® UNVEILS LIMITED RELEASE FOUNDERS RESERVE, CELEBRATING DISTILLERY EXPANSION

NEW YORK, NY (September 23, 2010) – Commemorating the recent expansion of its venerable distillery, The Glenlivet®, the #1-selling single malt in the U.S., has introduced a limited release Scotch whisky: The Glenlivet Founders Reserve.  Master Distiller Alan Winchester specially crafted the Glenlivet Founders Reserve – consistent with the steadfast tradition of The Glenlivet and founder George Smith – in honor of the June, 2010 distillery expansion. Founders Reserve will be available in the U.S. in limited quantity beginning in October.

Founders Reserve is characterized by its rich and velvety smooth mouth followed by a luxuriously long and lingering finish. The nose offers a full array of fruity flavors ranging from sweet orange marmalade and apricots to warm most fruitcake and is perfectly balanced with the tart and spicy aromas reminiscent of sweet rhubarb and ginger jam. The juicy Clementine and sweet caramel toffee taste envelope the mouth and finish with a delicate hint of spicy cinnamon and raisin.

“Founders Reserve is a fitting tribute to the expansion of the distillery where The Glenlivet single malt Scotch whisky, ‘the malt that started it all’ is created,” noted Wayne Hartunian, Vice President, Whiskies & Cognac, Pernod Ricard USA. “The £10 million expansion supports The Glenlivet’s long-term ambition to become the world’s #1 single malt and represents a new chapter in the remarkable story of The Glenlivet. It is 184 years since founder George Smith embarked on his personal crusade to create a malt whisky against which all others would be judged. Not only did he achieve his objective, but the visionary founder of the distillery would no doubt be gratified to know that The Glenlivet continues to maintain the standards he laid down for it as exemplified in Founders Reserve.”

The Distillery reopening and the unveiling of The Glenlivet Founders Reserve were celebrated at a gala opening ceremony attended by numerous dignitaries, including His Royal Highness, The Prince of Wales, Patrick Ricard, Chairman of Pernod Ricard, and Christian Porta, CEO of Chivas Brothers, the Scotch Whisky and premium gin business of Pernod Ricard.

The opening of the expanded distillery also coincided with the recent appointment of Master Distiller Winchester, the man at the helm of the expansion project and one of the Scotch industry’s most respected distillers.  “The opening was a momentous occasion in the long and proud history of The Glenlivet Distillery,” said Winchester. “It was only fitting that we create a very special whisky in celebration of the reopening and the beginning of new opportunities and successes for The Glenlivet. Founders Reserve is a celebration of our storied past and a toast to our future.”

The Glenlivet Founders Reserve will be available in a 750ml size and will retail for a suggested price of $375.

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