PALM BEACH GARDENS, Fla.–(BUSINESS WIRE)–Sobieski Vodka, the undisputed No. 1 selling premium vodka in Poland and one of the fastest-growing vodka brands in the United States, is once again turning heads by teaming up with A-list actor Bruce Willis to support the Fisher House Foundation, a unique public-private partnership that supports the United State’s military and their families in times of need. Commencing Sept. 1, for every bottle of Sobieski Vodka purchased in the United States over the next 12 months, a portion of the proceeds will be donated to Fisher House.
“Bruce Willis has helped bring our campaign to life and we hope together we can bring laughter into homes with the new videos and also support an important charity with every bottle purchased and toast made.”
“I am especially proud to be a part of this program,” said Willis. “Wherever you purchase Sobieski, wherever you are in America, you are helping injured members of the United States military and their families. That’s because Sobieski and I have teamed up with Fisher House Foundation, an organization that provides homes to injured members of the military and their families while they are recovering. It is a great cause.”
Willis, who is a part-owner of Sobieski Vodka with a 3.3 percent shareholding in the parent company, Belvedere S.A., continues to promote the brand with a new series of humorous, tongue-in-cheek “Truth in Vodka” webisodes. The hilariously entertaining vignettes can be viewed atwww.truthinvodka.com, as well as on other digital sites during the next few months commensurate with the announcement of the company’s new partnership with the Fisher House Foundation.
“It’s an exciting year for us,” said Chester Brandes, chief executive officer of Imperial Brands. “Bruce Willis has helped bring our campaign to life and we hope together we can bring laughter into homes with the new videos and also support an important charity with every bottle purchased and toast made.”
Sobieski Vodka has committed to donating a minimum of $250,000 to the Fisher House Foundation over the duration of the program from proceeds of the bottle sales and private fundraising events.
ABOUT SOBIESKI VODKA
Sobieski Vodka, the No. 1 premium vodka in Poland and one of the world’s bestselling and fastest growing vodka brands, makes no compromises on quality and exemplifies the height of Polish craftsmanship and authenticity. Building on a noble heritage, Sobieski Vodka is produced exclusively from the revered Dankowski rye at the Starogard Gdanski distillery dating back to 1846.
In summer 2007, Sobieski Vodka launched its “Truth in Vodka” campaign in the U.S., declaring that consumers don’t have to pay a king’s ransom to get superb vodka. Sobieski’s back-to-basics approach to marketing, which focuses on what goes in the bottle – tradition, heritage, authenticity and taste – is in marked contrast to competitors who rely on lavish packaging and gimmicky ad campaigns that have resulted in a deluge of overpriced vodkas.
ABOUT FISHER HOUSE FOUNDATION
Fisher House Foundation is best known for the network of comfort homes built on the grounds of major military and VA medical centers. The Fisher Houses are 5,000 to 16,800 square-foot homes, donated to the military and Department of Veterans Affairs, where families can stay while a loved one is receiving treatment. Additionally, the Foundation ensures that families of service men and women wounded in Iraq or Afghanistan are not burdened with unnecessary expense during a time of crisis.
Located in close proximity to the medical center or hospital it serves, each Fisher House consists of between 8 and 21 suites, with private bedrooms and baths. Families share a common kitchen, laundry facilities, spacious dining room and an inviting living room with a library and toys for children. Fisher House Foundation ensures that there is no fee to stay in a Fisher House. Since inception, the program has saved military and veteran families an estimated $165 million in out of pocket costs for lodging and transportation.
Fisher House Foundation operates the Hero Miles Program, using donated frequent flyer miles to bring family members to the bedside of injured service members. To date, Hero Miles has provided over 24,000 airline tickets to our military and their families. The Foundation also manages a grant program that supports other military charities and scholarship funds for military children, spouses and children of fallen and disabled veterans.