CHICAGO – July 9, 2012 – RumChata Cream Liqueur has expanded its bottle size selection to now include 1.75ml, 1 liter, 750ml, 375ml and 50ml (minis).
“We are answering the demand of our consumers, bartenders, distributors and retailers,” said Tom Maas, RumChata Master Blender. “We are extremely pleased with the explosive growth of RumChata that has resulted in us needing to provide these new sizes.”
Since its introduction in 2009 more than 2 million RumChata 750ml bottles have been shipped. This includes over one million bottles in just the first six months of 2012.
“Those who have discovered the great taste and versatility of RumChata have been asking for more bottle options that serve their particular need,” said Maas. “We can now offer RumChata fans the sizes that compliment RumChata’s uses in a home bar, for a party, in the kitchen or on-premise at a bar or restaurant.”
RumChata is bottled from a made-from-scratch recipe that uses five times distilled Caribbean rum and real Wisconsin dairy cream with a touch of cinnamon, vanilla, sugar and other secret flavors. It has quickly been discovered across the country by a wide range of consumers from 21 years of age to 65 plus. RumChata earned The Beverage Information Group’s 2011 and 2012 Rising Star Brand Growth Award.
RumChata’s versatility is being enjoyed straight, as a mixer, and as a food recipe ingredient. Professional mixologists are calling it “The Bartender’s Best Friend” making delicious drinks such as RumChata Iced Coffee, Root Beer Float, Cake and Ice Cream, Sin-Cicle, Frappachata, Lemon Cake and Coconut Cream Pie Martini.
At home, in addition to it being enjoyed as a cocktail, food lovers are discovering RumChata French Toast, RumChata Cheesecake, RumChata and Berries and RumChata Sweet Potato Casserole.
RumChata is available in 49 states at an average retail price of $19.95. More about RumChata including food and drink recipes and where it is available can be found at www.rumchata.com and on the RumChata facebook page.