CAMUS Celebrating the Spirit of Living Tradition

CAMUS Celebrating the Spirit of Living Tradition

2013 marks the 150th Anniversary of the House of CAMUS, the last major, independent and family-owned cognac House in France.

“In our 150th year, we want to stay respectful of our past while resolutely looking towards our future.” – Cyril CAMUS, President of CAMUS

Since 1863, five generations of the CAMUS family have cultivated a single-minded passion for crafting great Cognac with their own style, bringing to life the infinite richness and soul of the land that is their home. Every CAMUS Cognac is marked by the personality of the family and the floral character of the Borderies, the smallest and rarest cognac growing area where CAMUS’ vineyards are located.

For CAMUS, 2013 kicks off in style with the introduction of a new logo featuring a streamlined version of its iconic cloverleaf, proudly reflecting the company’s heritage, while asserting its contemporary ambition.

Another major highlight of this anniversary year is the unveiling of Cuvée 5.150, an assembly of five ancestral cognacs, each chosen for its character to symbolize the distinguishing mark left by the successive generations of the Family at the head of the House. “A tribute to how each generation has built on the skills of the previous one and breathed new life into lasting traditions” says Cyril CAMUS. Crafted like a precious jewel and released in a very limited edition, this exceptional cuvée comes in a specially designed Baccarat crystal decanter.

Over the past 150 years Camus’ growth has been fuelled by proximity with its customers and partners. Camus has also kept building strong relationships with its consumers. For the 150th anniversary, Camus is launching a renewed website and YouTube channel to share brand insight and product exclusivities. Its Facebook page will feature a competition starting in March encouraging fans and followers to share pictures on their “Finer things in life”, Camus’ mission.

On the occasion of the 150th celebrations, Château du Plessis, the CAMUS family home in Cognac, will also see the launch of the new Elegance range with its new premium packaging and redesigned bottles.

No celebration would be complete without a commemorative book – which will be published by Editions de La Martinière – and a 45-minute documentary film telling the great story of the House.

http://www.facebook.com/Camus.Cognac

http://www.youtube.com/user/camuscognaccorner

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