Pioneers of the Flavored Rum Category Introduce Cruzan® Key Lime Rum and

Cruzan® Passion Fruit Rum Just In Time For Spring


Deerfield, Ill. (April 11, 2013) ­ Cruzan® Rum announces the launch of two new trend-forward flavors to join its expansive portfolio of flavored rums. Cruzan® Key Lime Rum and Cruzan® Passion Fruit Rum, now available nationally, are made with Cruzan® Rum, with the addition of natural flavors and cane sugar to create an exceptionally smooth, refreshing and authentic-tasting spirit.


Handcrafted by Cruzan Master Distiller Gary Nelthropp, whose family has been making rum on the island of St. Croix for generations, all Cruzan rums are made from tropical rainwater, high-quality molasses and distilled to be the cleanest-tasting rum on the market. Cruzan® Key Lime Rum adds the sweet and tangy taste of key lime to its blend of fine rum, while Cruzan® Passion Fruit Rum features the fresh flavor of passion fruit with peachy undertones and tropical hints of caramelized sugar.


ŒCruzan is recognized for its portfolio of high-quality rums and refreshing flavors, and we¹re always looking to expand with new and unique flavors that appeal to rum lovers,¹ said Gary Ross, Senior Director of Rum & Cordials at Beam Inc. ŒCruzan® Key Lime Rum and Cruzan® Passion Fruit Rum fill a void in the world of flavored rums by providing new, innovative, mixing options for cocktails, just in time for the warmer weather.¹


Perfect for cocktails, these new flavors are best enjoyed while embracing the Cruzan® Rum ŒDon¹t Hurry¹ island mentality of taking the time to sit back, relax and savor every sip. Incredibly versatile, the new flavors mix well in easy summer drinks: Cruzan® Key Lime Rum pairs nicely with cola while Cruzan® Passion Fruit Rum is excellent mixed with pineapple juice. Additionally, Jesse Card, Cruzan¹s Master Mixologist, created the following recipes to introduce the new flavors:


Cruzan® Key Lime Sparkler


– 1 1Ž2 parts Cruzan® Key Lime Rum

– 1Ž2 parts John DeKuyper & Sons  O3 Premium Orange Liqueur 

– 2 dashes Bitters

– 1 part Sparkling Wine

– Orange Twist

Method: Combine Key Lime Rum, John DeKuyper & Sons O3 Premium Orange Liqueur & Bitters over ice and stir for 20 seconds. Strain into a chilled coupe and add sparkling wine. Garnish with a wide twist of orange peel.


Cruzan® Passionway Daiquiri


– 2 parts Cruzan® Passion Fruit Rum

– 1Ž2 parts Fresh Squeezed Lime

– 1Ž4 parts Fresh Squeezed Grapefruit Juice

– 1Ž4 parts DeKuyper® Cherry Liqueur

– 1Ž4 parts Rich Simple Syrup (2 parts sugar, 1 part water)

– Thin Lime Wheel Garnish

Method: Combine all ingredients in a shaker over ice and shake vigorously for 10 seconds. Fine strain into a chilled coupe. Garnish with a thin sliced Lime wheel.


Cruzan® Key Lime Rum and Cruzan® Passion Fruit Rum is now available with a suggested retail price of $14.99 per 750ml bottle. They join the Cruzan® portfolio of rums that include of Cruzan® Aged Light Rum, Cruzan® Aged Dark Rum, Cruzan® Black Strap Rum, Cruzan® Single Barrel, Cruzan® 151 Proof Rum, Cruzan® 9 Spiced Rum and 11 other flavored rums infused with natural flavors, such as vanilla, coconut, mango and strawberry. For more information, please visit,, or like us on Facebook (


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