The editor of BARTENDER Magazine received the following Email from Mr. Paul Tuennerman (excerpts below):
Throughout the years, with 2013 being no exception, we have had various Brands attempt to take advantage of everyone’s generosity by circumventing the processes that are in place to protect our Sponsors and the Industry, by holding unsanctioned Events. As we have done in the past, we will do our best to shut these down. In the past, we’ve successfully closed “Pop-Up” Bars in which rogue Brands have spent tens of thousands of dollars, only to find themselves entertaining less than a dozen Participants and nearly twice as many NOPD Officers and a Fire Marshall. We’ve made sure that those Brand Ambassadors who feel that their Expense Accounts are best spent buying Illicit Drugs for a dozen of their Friends, renting a Bus and visiting a Local Strip Club for “Special Favors,” understand how inappropriate we feel these actions are and how inconsistent we think they are, with their Brand’s Image. While we want everyone to have a good time and enjoy him or herself, we do expect them to behave. Brands that fund these rogue and unsanctioned Events are not only minimizing their return on their investment, but they’re ripping off the very Industry in which, they are attempting to earn a living.
While at the moment, you may not always agree with our suggestions and the directions that we try to point you towards, know that it is always with the best of intentions to ensure that you maximize your return on your investment on your Brand, and the Industry as a whole, benefits from your support. We do this to ensure the continued success of Tales of the Cocktail, and the benefit to those who so graciously support us through Sponsorships. All we ask is that you give us the opportunity to help you be as successful as possible