Iconic Park Place and Boardwalk Address Receives Upgraded Gaming Floor Complete with Sleek, Modern Aesthetics, New Amenities, and Color Coded Configuration



Atlantic City, N.J. (October 15, 2013) – Bally’s Atlantic City announced a massive new renovation plan for their casino floor to begin on Tuesday, October 15.  The four-month-long renovation project will transform the look and feel of the casino floor at Bally’s, thereby enhancing the customers gaming experience and cost a total of $5.6 million.  The renovations will be completed in three phases and last until mid-February, thus strategically moving across the entire floor.

“We’re creating a whole new look and feel to our casino floor at Bally’s,” said Kevin Ortzman, Senior Vice President and General Manager of Bally’s, Caesars, and Showboat Atlantic City. “These renovations will provide us with the opportunity to elevate our guests’ entire experience to unprecedented levels, thereby enhancing the allurement and essence of this true Atlantic City landmark.”

Renovation Highlights

  • New well-appointed carpet, with designated walkways
  • Painted walls, covered pillars and distinctive coverings for the mirrored catwalks
  • Completely new casino floor layout –
  • Gaming pits in different locations so they adorn the pathways to generate more on-floor excitement
  • Every slot machine will be positioned in a new color coded location
  • State-of-the-art, custom slot signage – absolutely every sign will be brand new
  • All-new, plush chairs at table games and slots as well as new slot bases

Bally’s internal team formulated the conceptual work of casino floor, while the architecture and design specifics came from the Las Vegas based, renowned hospitality, casino, and entertainment company the Friedmutter Group, and 35 year fabrication technique experts, E-Gads, created the slot area signage.

This marks the first major renovation for the property since the complete room overhaul to their Dennis Tower in 2008, for an approximate cost of $60 million.



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